Libas Brand Story: Who Owns It, Its Kurtas and How It Fits
Libas is an Indian women's label built on kurtas and kurta sets. It grew from a family clothing business under the Keshwani family and trades as Zivore Apparel Private Limited.
In short
- Libas is an Indian women's wear label that makes ethnic and fusion clothing, and it names kurtas as its strength.
- The company behind it is Zivore Apparel Private Limited, led by chief executive Sidhant Keshwani, whose father Sunil Keshwani is credited with starting the family business in 1985.
- Libas stayed self-funded for about a decade and took its first outside investment in May 2024, from a fund managed by ICICI Venture.
- Its size M lists a 38 in (97 cm) bust, 34 in (86 cm) waist and 40 in (102 cm) hips, with each letter size adding about 2 in (5 cm).
- Most Libas kurta sets run about 46 in (117 cm) long whatever the size, so shorter readers should check the length before the width.
Libas is an Indian women's wear label known for kurtas and kurta sets, run by the Keshwani family through a company called Zivore Apparel Private Limited. Published accounts trace the family business to 1985. The brand as most readers know it took shape after 2014, when Sidhant Keshwani moved it online.
If you grew up with an aunt who sent you back from Diwali with a printed cotton set, you may already own one. Below: where the label came from, who is behind it, what it does well, how its sizes behave, and how to wear its kurtas when your week holds an office, a party and a cold walk to the car. Its full shelf is on the Libas brand page.
Where did Libas begin, and who started it?
Libas began as a family clothing business, and the accounts agree on the family while differing on the dates. Wikipedia lists Sunil Keshwani as founder in 1985. The brand's own site says it has more than 35 years behind it and went online after a long run offline, which fits that date.
The modern chapter belongs to his son. Sidhant Keshwani is often credited as founder and chief executive. In an Indian Retailer profile he describes noticing the rise of online shopping while studying in the UK, then spending a year researching Indian wear back home. Inc42 reports that he joined the family's textile business in 2014 and began with functional, affordable workwear kurtas sold online, chosen because they get worn again and again. A Fynd podcast with him describes Sunil Keshwani as his co-founder, still running the supply chain.
The name itself is a plain one: libas means clothing or attire in Urdu and Arabic. That also explains why other labels use the word. Libas states on its site that any brand using a similar name is not connected to it, so check the full label if you search for one.
Who owns Libas?
Libas is a private company, Zivore Apparel Private Limited, and the brand's About page names that company directly. The same page also uses the name Libas Impex in one line, so you may run into that too. Sidhant Keshwani leads it as chief executive.
It stayed self-funded for about a decade. Its first outside money came in May 2024 from a fund managed by ICICI Venture, as Inc42 reported at the time. The size of that stake was not disclosed, so nobody outside the company can tell you exact shares. Is it an Indian brand? Yes: public records place the company around Delhi, with Wikipedia giving Noida as its head office.
What is Libas known for?
Libas is known for kurtas and for moving quickly. Its About page calls kurtas its forte, then adds bottoms and dupattas to mix with them, and describes its customer as young, stylish, free-spirited and independent. Its stated philosophy is "Stories over Seasons", which in practice means named collections through the year instead of two big drops.
The speed is the part that surprises people. On the Fynd podcast the company put its pace at roughly 150 new styles a week, made in small first orders so the winners show themselves quickly. Sidhant Keshwani said there that he "would rather compete with fast fashion" than be filed under ethnic wear. That tells you how to read the label: this is current, ready-to-wear clothing with Indian shapes, built for repeat wear, and it is not heirloom couture.
What are Libas's signature pieces?
The signature piece is the three-piece kurta set, usually a calf-length kurta with matching bottoms and a dupatta. If the term is new, our guide to what a kurta set is covers each part. Here is how the main shapes on this store's Libas shelf compare.
| Piece | What sets it apart | Good for |
|---|---|---|
| Printed cotton kurta set | Pure cotton, block-style florals, a printed dupatta | Daywear, summer lunches, warm climates |
| Anarkali suit set | Fitted to the waist, then a full flare from the panels | Festivals, family dinners, a mehendi |
| Silk blend suit set | Woven or embroidered yoke, often dry clean only | Diwali parties, receptions |
| Bandhani print set | The tie-dye dotted pattern, printed here, including on chiffon | Daytime functions, travel |
| Single kurta | Straight cut in cotton, rayon or a check | Office, with your own trousers |
| Ethnic or midi dress | One piece, flared or A-line, no dupatta needed | Brunch, workdays, an easy party look |
Everyday cotton and print sets
The pieces the label built its name on. Most of these are hand wash.
Festive suit sets
Silk blends, chanderi, embroidery and one rich print for an evening out.
When you want one properly dressy set
A magenta pure silk kurta with a woven design, trousers and a matching dupatta. It works for a Diwali party or a reception without needing any more jewellery than a pair of earrings.
- Pure silk, so plan on dry cleaning
- V-neck and three-quarter sleeves
- Calf-length top, easy to wear with block heels
What else does Libas make?
Libas runs several lines under the family name, so the label on the piece tells you what you are buying. The table below uses what the brand and Wikipedia say about each, and every line has its own page here.
| Line | What it is | Who it suits |
|---|---|---|
| Libas Art | Dressier occasion wear with hand-embroidered pieces | Weddings and big evenings |
| Gerua by Libas | Workwear kurtas and sets | Offices and everyday wear |
| Extra Love by Libas | Plus sizes from 3XL to 6XL, in the label's main designs | Anyone past the regular chart |
| Libas Kids | Suits, lehengas and dresses for girls from 3 to 12 years | Family functions |
The main label also reaches well beyond suits, including dresses and gowns, plus sarees and co-ords. For the mixed Indian and Western side of its range, see our guide to Indo-western style.
How does Libas sizing run?
Libas sizing is very regular, and it runs on a 38 in (97 cm) bust at size M. Its published kurta chart matches what nearly all of the 700-plus Libas kurta sets here list: about 2 in (5 cm) added at each step, with the shoulder growing by half an inch.
| Size | Bust | Waist | Hips | Shoulder |
|---|---|---|---|---|
| XS | 34 in / 86 cm | 30 in / 76 cm | 36 in / 91 cm | 13.5 in / 34 cm |
| S | 36 in / 91 cm | 32 in / 81 cm | 38 in / 97 cm | 14 in / 36 cm |
| M | 38 in / 97 cm | 34 in / 86 cm | 40 in / 102 cm | 14.5 in / 37 cm |
| L | 40 in / 102 cm | 36 in / 91 cm | 42 in / 107 cm | 15 in / 38 cm |
| XL | 42 in / 107 cm | 38 in / 97 cm | 44 in / 112 cm | 15.5 in / 39 cm |
| XXL | 44 in / 112 cm | 40 in / 102 cm | 46 in / 117 cm | 16 in / 41 cm |
The catch is what those numbers mean. Libas's guide asks you to measure yourself and match the chart, but it never says whether the figures are your body or the finished garment. Our Indian size chart for women puts a typical M at a 36 in (91 cm) body. So a Libas M could suit a US 8 or 10, or a UK or Australian 12 or 14, depending on the reading.
Three more things worth knowing before you choose:
- Length does not grow with size. The typical kurta set front length stays at about 46 in (117 cm) from XS to XXL, and most fall between 41 and 47 in (104 to 119 cm). Models of 5 ft 8 in (173 cm) wear them at calf length, so they will sit lower on a shorter frame.
- Short kurtis are a different length. Those typically run about 29 in (74 cm), well above the knee.
- Fabric changes the choice. Libas advises your exact size in cotton and linen, a looser choice in silk and velvet, your usual size in georgette and chiffon, and sizing up for heavy embroidery or winter layers.
If a set is too long, a tailor can shorten a plain hem easily. A printed or embroidered border is harder, because it has to come off and go back on, so check the hem in the photo first.
How do you wear a Libas kurta outside India?
Treat a Libas kurta as a dress with side slits, and the bottoms and shoes do the rest. A straight single kurta gives you the most options because you choose everything else yourself.
- Office: a straight checked or striped kurta with slim black trousers and pointed heels or loafers. Skip the dupatta.
- Weekend: a printed cotton kurta with white straight pants and flat sandals, with a denim jacket if it is cool.
- Diwali party: a silk blend set with block heels, and drape the dupatta over one shoulder so your hands stay free. Sequinned fabric looks better in low light than a flat print does.
- Wedding function: an embroidered Anarkali or a sharara set works for a mehendi or sangeet. Our guest guide, function by function and the wedding guest edit can help you narrow it down.
- Cold weather: go up a size if you are layering a thermal, as Libas also suggests, and wear a long plain coat over the set. The calf-length cut falls neatly beneath it.
Single kurtas to build around
Straight cuts first, for mixing with what you already own.
Dresses and gowns from the same label
One piece, so nothing to match, from day cotton to silk with a dupatta.
A first Libas set, if you have never tried one
A pure cotton floral vine set with a printed dupatta. It shows what the label does most: a clean calf-length kurta, a soft all-over print and a dupatta you can leave at home on a casual day.
- Hand wash in cold water and dry in shade
- Sweetheart neck with three-quarter sleeves
- Easy to split up and wear the kurta alone
Is Libas a good brand?
Libas is a good choice for current, wearable everyday and party clothes, and a weaker choice if you want heavy handwork. Each product card in this post shows the listing's own rating, which is a useful signal across many buyers. A rating cannot tell you how a fabric feels, though, so read the material line.
| Choose Libas if you want | Think twice if you want |
|---|---|
| New prints and shapes through the year | One heirloom piece to keep for decades |
| Cotton sets for repeat, everyday wear | Dense hand embroidery on the main line (try Libas Art) |
| A steady, predictable size chart | Made-to-measure tailoring |
| A full set that is ready to wear | A heavy bridal outfit |
Care follows the fabric. Cotton and rayon pieces usually say hand wash separately in cold water, dry in shade and iron on medium. Silk and silk blends are often dry clean only, with a low iron on the reverse. Follow the care line on each piece, because similar-looking sets can differ.
Keep reading
Questions people ask
Is Libas an Indian brand?
Yes. Libas is an Indian women's wear label run through Zivore Apparel Private Limited. Published accounts trace the family business to 1985, and Wikipedia gives Noida as its head office.
Who owns Libas?
Zivore Apparel Private Limited is the company behind the label, led by chief executive Sidhant Keshwani, son of founder Sunil Keshwani. A fund managed by ICICI Venture invested in May 2024, and the size of its stake was not disclosed.
Does Libas run small or large?
It is regular rather than small or large: size M lists a 38 in (97 cm) bust, and each size adds about 2 in (5 cm). The chart does not say whether that is body or garment, so compare it with a kurta you already wear. Allow extra room for silk, heavy embroidery or winter layers.
Does Libas make plus sizes?
Yes. Its Extra Love line runs from 3XL to 6XL and uses the label's main designs. On this store, 3XL lists a bust of about 47 in (119 cm) and 5XL about 51 in (130 cm).
What does the word libas mean?
Libas means clothing or attire in Urdu and Arabic. Other businesses use the word too, and the label says on its site that any brand with a similar name is not connected to it.
How long are Libas kurtas?
Kurtas and kurta sets typically measure about 46 in (117 cm) at the front, and models of 5 ft 8 in (173 cm) wear them at calf length. Short kurtis run about 29 in (74 cm). Check the length listed on each piece, because cuts vary.
About the numbers
- Libas, About Us and home page text, read 3 November 2026: Zivore Apparel Private Limited, kurtas as its forte, Stories over Seasons, more than 35 years, offline then online, Extra Love 3XL to 6XL, kids from 3 to 12 years, not associated with similar names.
- Libas, women's size chart, read 3 November 2026: Kurta chart for bust, waist, hips and shoulder from XS to XXL, plus advice on sizing by fabric, embroidery and season.
- Wikipedia, Libas, read 3 November 2026: Founded 1985 by Sunil Keshwani, head office in Noida, Sidhant Keshwani chief executive since 2013, Libas Art and Gerua lines.
- Inc42, reports on Libas, May 2024 and April 2026: First outside funding in May 2024 from IAF Series 5, managed by ICICI Venture, stake undisclosed; Sidhant Keshwani joined the family textile business in 2014; workwear kurtas first; self-funded for nearly a decade.
- Fynd podcast with Sidhant Keshwani: Roughly 150 styles a week, small first orders, Sunil Keshwani as father and co-founder running supply chain, his fast fashion remark.
- Indian Retailer, interview with Sidhant Keshwani, August 2024: Noticed online shopping while studying in the UK, a year of research in India.
- Legal entity record for Zivore Apparel Private Limited, read 3 November 2026: Lists a Delhi address.
- TiaBow size charts and product details, Libas kurta sets, kurtas and kurtis, read 3 November 2026: Median bust, waist, hips, shoulder and front length by size; 10th to 90th percentile front length of 41 to 47 in at size M; care lines; model height 5 ft 8 in.
