Brand stories
Notes on wearing Indian fashion wherever you live: the labels worth knowing and where they came from, what to wear to which function, and how Indian sizes convert.
The Indian Garage Co: Who Owns TIGC, Its Shirts and How They Fit
The Indian Garage Co, or TIGC, is an Indian casual menswear brand started by Anant Tanted in Bengaluru in 2012. Here is who owns it, what its shirts are like and how its sizes read abroad.
Mochi Shoes Brand: Who Owns It, Its History and How to Wear It
Mochi is an Indian footwear and accessories label owned by Metro Brands of Mumbai, known for festive heels, juttis and sandals. Here is its history, its range and how to size it.
Lavie Handbags: Who Owns the Brand and Which Bag to Choose
Lavie is an Indian handbag brand owned by Bagzone Lifestyles, begun with bags made for a family event in 2009. Here is its story, plus which style suits work, travel and a wedding.
Jaipur Kurti Brand Story: Nandani Creation, Prints and Fit
Jaipur Kurti is an Indian women's wear brand founded in Jaipur by Anuj and Vandana Mundhra under Nandani Creation. Its story, its prints, its sizes and how to wear it.
Rubans Jewellery: Founder Story, Signature Pieces and Care
Rubans is an Indian fashion jewellery label founded by Chinu Kala in Bengaluru. Its pieces are mostly plated brass or alloy, known for kundan, temple and oxidised styles.
Soch Brand: Its Story, Its Sarees and How to Wear Them
Soch is a women's ethnic wear label from Bangalore, known for festive silk-blend sarees, kurta sets and ready-made blouses. Here is where it began, whether it is good, and how to wear it.
W for Woman Brand Story: Its Owner, Kurtas and How to Wear Them
W is a Delhi-born fusion wear label launched in 2002 by TCNS Clothing and now part of the Aditya Birla Group. It is best known for kurtas cut to wear with trousers.
Libas Brand Story: Who Owns It, Its Kurtas and How It Fits
Libas is an Indian women's label built on kurtas and kurta sets. It grew from a family clothing business under the Keshwani family and trades as Zivore Apparel Private Limited.